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Corporate identity and corporate image
March 2010
These two terms are widely used, and in many instances they are defined as the same thing. Even though they work together and conform a bigger picture in the identification of your business, they are not the same.
So here is the difference, described as basically as possible: (...)
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Brand recognition
March 2010
Most business owners believe that good marketing skills is all you need to succeed in their business. Often we have heard people say that some big products and services don't need an iconic image to sell themselves.
This is wrong.
Branding as a stand-alone concept is (...)
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Graphic design and web design - hand in hand
February 2010
For the effective creation of a good website, its design must be in harmony with the company's graphic identity. As many of us are aware, a website can be a whole bunch of complicated coding, but by applying graphic design that is meaningful in accordance with the company's identity, it can be a great weapon to make your brand more solid (...)
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The importance of customised Word templates
February 2010
When creating word documents, whether it is for internal use or to deliver to our clients, we want to make sure that these are clear, easy to read, have a standard style that creates unity across our business. The creation and development of customised templates is vital for this to be effective (...)
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