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Graphic design and web design - hand in hand
February 2010
For the effective creation of a good website, its design must be in harmony with the company's graphic identity. As many of us are aware, a website can be a whole bunch of complicated coding, but by applying graphic design that is meaningful in accordance with the company's identity, it can be a great weapon to make your brand more solid. A well-designed website has a strong impact, displays the graphic styles of the company and creates unity. This unity creates credibility in how serious the company is about. When you look at the style of a company's letterheads, reports, business cards, etc. you expect its website to follow through.
There are other key reasons as to why a customised designed website is vital:
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A graphic designed website looks more professional and attractive. It is important to consider that even though the content on the site may be accurate, if there is not a graphic element within it, it makes the reader lose interest almost immediately. |
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The corporate graphics of a site (and we don't mean just the logo) will create unity with the business. It will make it a part of its corporate brand and help the website be a part of your marketing tools. |
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In cases of websites promoting products, a graphically designed website helps with the look and feel of the business. |
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When your design is attractive it will invite users to visit your site again, also making your website design to be remembered and recognised when it is seen again. |
Impactful graphic design and web development
Graphics are very important for the interactivity of your site, but they must be created and placed in accordance with good web development. The usage of graphics is very important to make the most of the usage of a website, but there must always be a good balance between the cosmetics of a site and its functionality. One of the most important factors is that there is a coherent style between webpages, where the navigation and generic parts of the site work and flow the same way throughout the site.
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